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40 pages tagged with Thank you:
- CDE project 23: part 1 - project 1 - 6 1. The use and misuse of language 2. Fundraising and vulnerability 3. Satisfaction and Commitment 4. Thank you and welcome 5. The supporter's journey 6. The use and misuse of emotion
- CDE project 4 section 2: principles and actions In this section, John Grain looks at the key principles and actions for the ideal way to thank and welcome donors.
- CDE project 4 section 3: appendix 1 - case studies A selection of great case studies illustrating the arguments made in this project.
- CDE project 4 section 4: appendices 3-5 Click here to read the appendices for CDE project 4: thank you and welcome, including links to related CDE projects.
- CDE project 4 summary: thank you and welcome This project will look at all aspects of the first few days of a donor’s contact with a cause, to set out the ideal way to get each relationship off to a good start and to show appreciation appropriately throughout it.
- Cesvi ‘thank-you’ campaign One of Italy's largest international aid and development NGOs, Cooperazione e Sviluppo (co-operation and development), or Cesvi, took advantage of their president stepping down to send a simple, effective and personal letter to their 5,000 most loyal donors.
- Does thanking really work? Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
- Farm Africa: a thank-you letter and gift This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.
- Greater London Fund for the Blind: Christmas card and thank-you card tests Some people were so pleased with their thank-you cards that they rang GLFB to say so. SOFII is sure that when the next batch of mailings land on their doormats the one from GLFB will spark off a fond memory and, therefore, picked up first.
- Greenpeace UK welcome materials, from 1992 This is an important record of an approach to thanking and welcoming donors from back in the days when the idea of sayinging ‘thank you’ and ‘welcome’ was quite new to most organisations and barely understood in the emerging field of donor relationship development.
- Greenpeace UK: the Rainbow Warrior III thank-you video '...It was a really inspiring video and your generosity saying it was all of our ship was very moving.'
- Habitat for Humanity: Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- How thank-you letters can help you achieve your major giving potential Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations.
- How we do it – crafting SOFII’s special thank you letters At SOFII, we believe that great donor care is important. But it can be difficult to get right. So, while we aren’t perfect, we strive to try our best and practice what we preach. SOFII is a tiny charity, and we know the challenges that can crop up when you’re low on resource and short on time. This article gives you a little insight into how we thank our own donors.
- HP-HF: the ‘yellow coins’ project, collected by children for children ‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).
- Humber River Hospital Foundation: ‘Humbert’ heartfelt message appeal Humbert was created by Humber River Hospital, not only to raise money, but to celebrate the generosity and kindness of their donors.
- In lieu of flowers: how to write lively memorial donation thank-you letters Are your in-memoriam donation thank-you letters destined for donor oblivion? This copywriting clinic looks to help you rescue them from a fate worse than, well… death.
- In-memoriam donation thank-you letter samples These letters are part of Lisa Sargent’s thank-you letter clinic: How to write lively memorial donation thank-you letters.
- ISRT thank-you and welcome letter ISRT produced a ‘welcome pack on a single page’. This low cost example of donor relationship development shows fundraising creativity at its simplest and best. Every fundraising organisation could and should aspire to have a thank-you programme and materials at least as good as this.
- Mith Samlanh Cambodia: the ‘buy a brick’ land campaign Ah, that great fundraising stalwart, the brick! How a standard product and colourful involvement device saved a splendid children’s home from having to close its doors. This capital campaign encourages individual supporters to ‘buy a brick’ and help Friends International to buy its Mith Samlanh Centre, Phnom Penh.
- NSPCC: the Little Book of Change A brilliant example of stewardship at its best, the NSPCC’s Little Book of Change is a superbly-chosen high value thank you for major donors and volunteers alike. The Little Book of Change was designed to bring to life a range of outcomes for children that had previously been presented in a statistical report. Individual stories of children and families are shown through letters, poems, stories, magazine articles and drawings. This approach could be utilised by any organisation to make its key stakeholders feel part of what the organisation is trying to achieve and to secure their help in the long-term.
- NSPCC’s thank-you mailing This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.
- Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution The purpose of these tests was to find out if the generally low levels of customer service offered by fundraising organisations in the UK and Europe were matched by similar organisations in other countries. While the results were generally depressing they also produced flashes of individual brilliance and a long list of useful lessons.
- Saying thank you nicely, in a letter Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.
- Send a Cow: thank-you drive The team at Send a Cow are passionate about saying thank you to their supporters.
- Sightsavers Ireland: The most sincere thank you ever written When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
- Siloam Mission: hand-drawn gratitude report This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
- SOFII: the BIG questions How do we make donors feel really special? And how do they want to see us?
- St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised
- St Michael’s Hospital Foundation: a special book to thank volunteers Fundraisers all too often take their volunteers for granted so it's good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael's should invest time and resources in saying thank you properly.
- Station WDCN, Nashville, USA: special ‘thank you’ to a donor A fundraiser really listening to her donor, thinking on her feet and responding in an entirely appropriate and personal manner with a communication that any donor would be delighted to receive.
- Tank Banks: more sensational fundraising from the First World War Now for something completely different: give a tank to thank your donors. Okay, this is a little cheeky, there aren’t many of us today who can give a tank as a special thank you. But we can create pride and excitement in our donors, just like the Tank Banks back in 1919.
- The Redwood’s Gratitude Report: Ana’s story A wonderful emotional mail-out from The Redwood, a shelter and support charity for women and children escaping domestic abuse based in Canada.
- To ask or not to ask, that is the question when saying thank you to a donor Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.
- Toronto Dominion Charitable Trust: #TDThanksYou video Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.
- Toronto Humane Society's ‘Benjamin’ year end mailing The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.
- United Way Hungary: ‘why do I help?’ campaign This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
- Welcome to the art and science of positive thanking There’s an exciting new fundraising book on the horizon, from SOFII favourite Lisa Sargent and Ken Burnett has had the privilege of getting a sneak preview.
- What kind of experience does your donor encounter when making an online gift? Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.
- Why I support 12 different charities How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.
